Thursday, November 6, 2008

Success is in BEING, not DOING

READ THIS MESSAGE VERY CAREFULLY, IT IS THE CRADLE OF YOUR SUCCESS:

I think this is basically the whole, zoomed out, macro-message behind my #1 book (by far) Think & Grow Rich.

Whether you want to voice your political opinion, become an internet marketer, or start your own tee-shirt company, you've got to BE it - these aren't things you should DO, simply because they're too big to ever get done.

Think about the last time someone told you, "You can do it!" For me, that makes me feel like procrastinating almost immediately, and if I'm being told this by someone, as if I'm not able to do it or something.

Gary Vaynerchuk has 1 really powerful message that replays over and over in my mind: "We're building a BUSINESS." This is not some easy, fast, simple, or by any means, SMALL, of a project.

This is a HUGE project. This is worthy of your LIFE. Being a political voice that gets heard, building a business, making it for yourself - these are "do or die" kind of things.

It's for this reason I'm saying You CAN'T REALLY DO IT. When's the last time someone said, "You can't do it"?

Here's the truth in it. To do something that big, you cross the line from "doing something" to "being". When you DO something, you run the necessary task or tasks. "Doing" is a context - like, I'm doing the laundry. It sets the grounds for the tasks you're going to be doing.

When you're being something, you're doing things that live in the realm of that being. Read that sentence a few more times.

So, where do you cross over from "doing something" to "being something". I'd say it's whether you can really complete the thing or whether you have to continue it {in this context.}

{{To figure out what extent to which you need to BE something, find the middle ground between these two questions: "Is this something that sets the grounds for a bunch of tasks, which I will complete?" OR "Is this something that sets the grounds for a bunch of tasks, of which not all are completable?"}}

Big things - like getting your opinion voiced to a large crowd - are something you live with. It's something you have to BE.

This is a quote from an email I just sent to my friend Anthony:

"What I'm really seeing... I mean, REALLY noticing here... is that the people who think they're hitting a goldmine or the people who think they'll "get started quick", tend to fail. People who try to work through it fast tend to fail. People who don't care enough tend to fail. People who are "DOING Entrepreneur" fail... and people who "ARE Entrepreneur" succeed.

This is why I really like your position - you're very much planning this over time, and basically inching your way there as you do other stuff. You take it one thing at a time. You continually bring it up, in a very consistent if not prolonged manner. This is your dream, and you're just working at it like a hobby. THAT'S being someone who IS an Entrepreneur - not someone who is DOING Entrepreneur.

Because of that, I have high confidence that you will succeed. And because of that, it's in my best interests to dedicate some time to help your business whenever I can."

If I were you, I'd consider this to be a gem. "BEING" is freedom from doing. You BE something just by thinking about it.

Here's how to be:
  1. If you are going to continue doing this, you need to stop now, and spend a long time thinking about a lot of the things you'd be doing if you WERE that person. (If you're trying to be a politician, what would you be doing if you LIVED as a popular voice, on a day to day basis? What would you do all day if you were a successful entrepreneur? What would your life involve doing all the time if you were the CEO of that business, and that business was at such-and-such level of development?)

  2. Spend time to develop those pictures.

  3. Review the pictures daily and tweak them whenever you want.
The more serious you are about it, the faster this will happen, but after you do all that, you will BE that person. Now the missing steps are to start doing the things that person would do in your current position, and to start thinking as you would if you were that person.

For example, I value my time at about $1000 / hour, because even though it's not worth that much (no one would ever pay it right now), I realize that to the person I'm being, IT IS worth more than that on a technical basis.

I'll continue to be that person until my time is worth that. And then I'll be that person so much, the only way to get out of it would be to be someone else.

Take Aways:
  • On a DAILY basis, you can do as little as you want, as slowly as you want, with large gaps of time in between, as long as you spend at least some time thinking about who you want to be that day. Thinking about this will help cause it OVER TIME. Eventually, this will be what was important, as the work you did will be completely pointless.

  • If you really want to succeed at this, there's only one thing you need to do. Do the above bullet every day. Do this, and I promise you success.

  • Don't work. Seriously, don't do things like the thirty day challenge. Just do the visualization exercise - and you'll naturally want to be that person, which will make you naturally want to do things like the thirty day challenge. ONLY THEN should you do it - and THAT'S THE ONLY TIME you should be combating your own laziness.
People fall off when it's time to grind through the hard stuff. You will too. This is your protection - a strong purpose and working wisely. You will have to grind through the hard work, and this is what will make you choose that over choosing not to do that.

THE SIGNIFICANCE OF THIS:

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1 comment:

Unknown said...

I LOVE this article; it rocks!

Did you complete the 90-Day Challenge? If so, how did it go?