Bridging, Outsourcing, Paid SEO

This is a really exciting concept that's like the big push you need after you start rolling.

It looks like in a couple of weeks I'll be at over 100 visitors a day. Right now, I'm getting into some cheap but powerful advertising to propel myself forward - and as soon as it's making profit I'm going to start outsourcing this concept of bridging.

Bridging: How to find tons of related categories to link to your site from.

A bridge is a site that is in more than one category. There's large ones and small ones. First I'll give an example of a large bridge: Pregnancy and Insomnia:

• You can go into forums & social platforms and build quick links by giving bursts of feedback and advice. Very quick and easy if and only if you're able to get into it quick and easily. Hint: Don't talk about things you don't know anything about.
  
  
• You can comment on blogs and articles and use market samurai to build more links with these.
  
  
• You can find article sites that you can outsource to.

Small Bridge: Skateboarder suffering from insomnia.

First of all, based on the very nature of skateboarding, this would be an uncommon bridge. (Does it seem like I'm well placed in the insomnia category? Being this well in touch increases the speed I can build quick links by 5-10x)

The idea is that I could write an article, for say, about.com, about a skateboarder that suffers from insomnia, and if I had an insomnia site linking TO that article, the article would gain power, and then I could link from the article to a skateboarding site and google would see that that link was also very relevant, giving power from the insomnia site, to the about.com article (would take a little time), and then to the skateboarding site.

This would be a small bridge.

This can be very powerful if used in hubs. Note that I'm predicting here, but based on my knowledge of SEO, this would be very poweful. Imaging the scene just described as 3 squares with an arrow from the insomnia square to the bridge, and then from the bridge to the skateboarding site.

If the skateboarding site then linked to another skateboarding / insomnia article, and that article linked to the insomnia site, this would be very powerful. Hubs work very well because it sends the spider in a loop of 1-way links, and the larger the hub, the more powerful.

A powerful hub may look like this, adding bridges (I=insomnia, B=bridge, S=skateboarding)

I->B->B->B->S->B->B->B->(Beginning)

Outsourcing:

When you decide to spend money on search engine optimization, this is the way to do it. It's the paid advertising of the organic search.

Goal: You want to submit 20 articles to 20 sites that are trusted by Google, each with 2-3 links pointing back to the page you're promoting. (You want to be careful to make sure they get at least 50% of the links without the same anchor text.)

Then, resubmitting to the sites that turn back quality backlinks, have an outsource write a few versions of each article, maybe using different keywords, and definately using different titles.

If you want quality articles that gain authority over time, have them written by an American and drive links to them.

If you just want 100+ quick low-quality, Page Rank 0 backlinks, this could be a lot cheaper and will still go a long ways towards getting a page to rank and could easily get you listed as #1 for long tail keywords, as long as you're careful not to look like spam.

Personally, I'm into the Americans, but hey, it could be expensive so make sure you're going to get a lot of profit out of something before you do it. Hint: Build slower for high quality, less spammy-looking links.

With the concept of the Bridge, you get a lot of extra places to do this in. The idea is that about.com and squidoo.com don't like seeing tons of the same articles coming through their systems, so it's A LOT SMARTER to use bridge concepts to build links to your site coming from all kinds of related content - which is exactly what Google wants to see.

This plays into my strategy:

1. Basic, Anchor-Text, Link-Bait oriented SEO. (I am here)
   --Goal: To get over 100 visitors per day, see profitablity in position ($1).
   
2. Use cheap advertising with Google Adwords and then Stumbleupon (and maybe others.)
   --Goal: Increasing profitablity, profitting from advertising costs.
   
3. Strategy Oriented, Paid SEO (Outsourcing)
4. More expensive advertising.