Friday, October 10, 2008

The Power Source

These are some of the most effective strategies I use now. Of course, I'm in 12-hours-a-day-deep, so I can't talk about all the things I do or go into much detail here... but these resources are MORE THAN ENOUGH TO GET YOU STARTED down a very powerful path of social networking.

This is NOT about social networking.

This is about PROMOTING your blog. Social Networking is HUGE and I would really like to write a guide on it soon... but in general, it's not the fastest method in the world and isn't very scalable - the best you can do to speed things up is to hire someone else to do it for you.

These models (minus twitter) are far more scalable, and will become WAY MORE POWERFUL as you socially network yourself. These are the things you want running in the background!

This Guide Covers:

My Twitter Strategy (see the beginning for a lightning fast, extremely effective course on copy writing and turning visitors into readers)

Search Engine Optimization All-In-One

Blog Profits

Effectiveness through Love

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My Twitter Strategy:



It's simple.

This includes 3 twitter accounts.

First of all, on all three you're going to want the same basic BIO and greeting message. With the bio, just make sure the first thing in there is a link to your site. It's a "follow" link, and will pass more authority the more popular you are on twitter.

Your welcoming message is what people see when they follow you on twitter. Make it an ENTICEMENT (aka, AD - something slippery that will make them click). Obviously, you need your link in this. These get EXTREMELY HIGH click through ratios.

Here's how you make people click on an enticement:



I wish I could get you to understand how HUGE this is.

Since I started back in January, copy writing and converting visitors into readers has been pretty much the biggest issue. It's in the top two.

I have over 100 pages of notes on this topic. And that image right there sums of 75% of all of them. It was put together by stompernet and should be used when you write anything for anyone, ever. Just brilliant.

So spend some time thinking about what those mean. Here's alittle help:

Articulating their goal: Get inside their head. Feel the emotions. When a word pops out at you "oh, it feels like [pain]" - use that word and explore what that feels like to find more words, then feel those words, going deeper and deeper.

If you can say someones problem better than they can, THEY AUTOMATICALLY UNCONCIOUSLY CREDIT YOU WITH KNOWING THE SOLUTION. Humanity at it's craziest.

Demonstrate the Ownership experience. This one is hard to grasp, so here's an example: If you were selling baby's gifts, you could end your ad with "...and put a smile on your child's face". THAT demonstrates the ownership experience of buying their toy. Politics isn't necessarily harder - just more abstract.

Okay, so back to twitter. Here's my 3-accounts-attack-plan:

Account 1: My main account. Only talks about important, relevant things, sometimes with stuff in my life and what I'm doing. THIS IS FOR MY FOLLOWERS AND WILL SHOW UP ON MY BLOG.

Account 2: My "message you" account. I use this account with http://search.twitter.com/ ... search for "sleep insomnia", and then when I see people with a serious problem, I send them an "@username hey i can help you". This is WAY easier to do with something like politics.

Account 3: My "follow you" account. I just spend a little bit of my time every day following as many people as possible as fast as possible. With all these accounts, I try to seem like a real person with a series of messages trailing off into the past, but the message people see when they check out who just followed them BETTER SAY some kind of enticement. The goal is click through ratio.

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Everything you need to know about ranking in the search engines:


www.seofaststart.com

If you're not ready for SEO Fast Start... Here's some quick notes...

There's trying to rank for a specific KEYWORD COMBINATION, which is easy if your the only page using those words (never the case), and then there's building your website's authority - which is how much google trusts you for keywords.

The bridge: The more you use a keyword on your site, the more google trusts you (sees you as an Authority) for those keywords.

Now see if you can understand these pictures:

How you attempt to rank for a keyword:

(missing factors = how many pages you do this on (keyword authority.. next photo) for the keyword and if the keyword is in your site's URL, TITLE, and DESCRIPTION. Obviously, these have the biggest effect and are hardest to achieve... save from making multiple blogs)



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Blog Profits



How to make profits out of your blog:

Well, it's easy. Advertise on your blog.

Here's WHERE to advertise:



And Here's WHAT to advertise:



To learn how to socially network yourself to get TRAFFIC to your blog that will click on these things, read the blog profits guide (it's AWESOME):

1. Go to www.entrepreneurs-journey.com/
2. On the right, fill in your email and he'll mail you the download link.

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Effectiveness Through Love



What Do I Have To Do DAY-BY-DAY To Be SUCCESSFUL??

This is an attempt to answer that question.

I used to go about all this from an elite point of view. The problem is I'd burn out from whipping myself so much. Now I take on the concept of consuming myself with what I'm doing - and I believe there's a FUNDAMENTAL behind this idea that we can all use... LOVE.

I want to suggest that the TIME you put into this is ONLY A BY-PRODUCT AND NOTHING MORE.

HOW MUCH TIME YOU PUT IN IS NOT THE RELEVANT FACTOR IN YOUR SUCCESS.

So, DONT plan for 30 minutes a day, 1 hour a day, or even 8 hours a day.

It's almost irrelevant all together.

What matters is how much LOVE you show your project, how often you show it love, how much you love it when you do, and just how much you love it in general.

I'd like to use my friend Alex for this example. He loves politics. Both me and my friend Dave even see him as being a politician at heart.

So it's only natural that he's going to want to put his ideas up when he has them and show his blog some love. Then, it's natural for him to share this with people by going on social media news sites and sharing, which generates links and traffic back to his blog.

The more love he shows it, the faster it will succeed. And sometimes, when your in love, you've got to do stuff for your sweetheart you just don't want to do. So keep that in mind, too, because that love is very important here.

Get it?

Give love, not time. In fact, since we're all wired to work in units of time, make it a HABIT to slap yourself whenever you get caught thinking this way for this project.

Seriously. Make it a habit to stop the thought process in it's tracks and say to yourself, "No, I need to give love. Not think about time."

Obviously, we tend to love things more if we spend more time with them...

You show love when you:
-Put your effectiveness to work, even timing yourself to be faster and better.
-Compete for your project.
-Do more things for your project.
-Dedicate full attention when you're with your project, not giving in to distractions.
-Spend A LOT of time with what you love.

This list is endless. The only problem is what your imagination can bring forth... and the lack of this in people greatly scares me.

Good luck out there! This is the cornerstone of what I'm calling "The Power Source" when it comes to the social networking challenge.

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