Friday, October 17, 2008

Twitter | Using Analytics: What Bounce Rate to Have

It's important to your rankings to keep your bounce rate fairly low.

Avinash Kaushik, Google's Analytics Evangelist states, "it is really hard to get a bounce rate under 20%, anything over 35% is cause for concern, 50% (above) is worrying."

If your following people on twitter to get visits to your website, be careful to put alittle more quality time into choosing QUALIFIED visitors / prospects. So, if you search.twitter.com "McCain" and follow people while your twitter link goes to a post talking about "the debate between obama and mccain", you'll have a higher bounce rate than if you followed people with a search.twitter.com: "presidential debate" (using quotes).

You should also only follow people that just recently tweeted about the keyword. I'd say most people tend to start forgetting about the event from yesterday and stop caring a week later.

Here's some more tips:
-spend some time really getting whats on the other side of that link ..and..
-spend 2 seconds per person before opening another tab (i go down the list, right clicking on people's names and pressing "t" to open a new tab. once i get about 50-100, i use a combo of hovering my mouse over "follow" and using ctrl+w [close tab] to get about 100 people added in 5-10 minutes)

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