New in Labs: Offline Gmail
Tuesday, January 27, 2009 4:00 PM
Posted by Andy Palay, Gmail engineer
Web-based email is great because you can check it from any computer, but there's one little catch: it's inherently limited by your internet connection. From public WiFi to smartphones equipped with 3G, from mobile broadband cards to fledgling in-flight wireless on airplanes, Internet access is becoming more and more ubiquitous -- but there are still times when you can't access your webmail because of an unreliable or unavailable connection.
Today we're starting to roll out an experimental feature in Gmail Labs that should help fill in those gaps: offline Gmail. So even if you're offline, you can open your web browser, go to gmail.com, and get to your mail just like you're used to.
Once you turn on this feature, Gmail uses Gears to download a local cache of your mail. As long as you're connected to the network, that cache is synchronized with Gmail's servers. When you lose your connection, Gmail automatically switches to offline mode, and uses the data stored on your computer's hard drive instead of the information sent across the network. You can read messages, star and label them, and do all of the things you're used to doing while reading your webmail online. Any messages you send while offline will be placed in your outbox and automatically sent the next time Gmail detects a connection. And if you're on an unreliable or slow connection (like when you're "borrowing" your neighbor's wireless), you can choose to use "flaky connection mode," which is somewhere in between: it uses the local cache as if you were disconnected, but still synchronizes your mail with the server in the background. Our goal is to provide nearly the same browser-based Gmail experience whether you're using the data cached on your computer or talking directly to the server.
Saturday, January 31, 2009
Thursday, January 22, 2009
Answer to Everything (Linear Coaching)
For everything that exists, there is cause and effect. For all your problems, there is cause and effect.
THE ANSWER IS ALWAYS "YOU ARE NOT AT CAUSE IN THIS AREA" (you are at reaction [effect])
The SOLUTION has to do with "Becoming at Cause": This sets a framework for building a solution if you make the area and the requirements distinct
I'm going to use this from now on to answer people's complaints, problems, frustrations, and everything else feminine. They keep asking, I keep answering. Very linear, helps me to stop coaching when I really need to shut it.
THE ANSWER IS ALWAYS "YOU ARE NOT AT CAUSE IN THIS AREA" (you are at reaction [effect])
The SOLUTION has to do with "Becoming at Cause": This sets a framework for building a solution if you make the area and the requirements distinct
I'm going to use this from now on to answer people's complaints, problems, frustrations, and everything else feminine. They keep asking, I keep answering. Very linear, helps me to stop coaching when I really need to shut it.
You Need to Watch This...
Seriously, what did this take? Do you see how easy it is? Do you see how you could create ideas, mastermind with people, etc etc just by sending out an EMAIL? Do you see that you could send out 10 emails that laid out a basic thing like gary did and you'd get probably 5 responses back and from there anything could happen?
This is "how to grab affiliation"... and the developing social networking challenge has just taken another large step. Thank you Gary.
This is "how to grab affiliation"... and the developing social networking challenge has just taken another large step. Thank you Gary.
Monday, January 19, 2009
Success Guarenteed
I am happy to be able to make this announcement to the future: My success is now officially guaranteed. I will, without a doubt, be bringing in $50,000 a month within a few years.
I predicted that I'd start making money online, and that one came true, but that was out of pure commitment to the task. This prediction includes that, but is also more solid...
The three reasons my success is GUARANTEED:
I predicted that I'd start making money online, and that one came true, but that was out of pure commitment to the task. This prediction includes that, but is also more solid...
The three reasons my success is GUARANTEED:
- Obviously, my level of commitment is there. If I lose it, I lose my guarentee.
- My conversion system will use split-testing to continuously improve, so even if I don't yield profit from PPC right away, I can send free traffic at it to improve conversion ratios.
- The vault provides me with endless traffic sources. I'm downloading gigs and gigs from the vault's Net:Traffic search, just in case I can't get at that information later.
Saturday, January 17, 2009
In it
This is a flow of consciousness for those of you who want to win.
Get into it. Be in it. Make it yours. Live there. Wrap everything you've learned around your brain. Innovate. Do stuff your completely unsure of as soon as you feel unsure. Experiment.
THIS IS NOT "YOU GOING TO WORK" -- You can't see something that's not a job as a job.
THIS IS NOT!!!!!!!!!! ABOUT MONEY. This is about how much money, your greatness, the achievements you could make. This is about you jumping off a cliff. Vision ahead of how much you want to earn, and build an empire around how, why, with what, who, where, when.
Buy a notebook just for that goal alone, even if you never use it.
Write down the words that emotionally charge you. Use them. Build grand definitions around them to the point that the words mean something different to you that they don't mean to anyone else. BUILD SYMBOLS.
GIVE THINGS SIGNIFICANCE. Be there. Be in it. Paint it, draw it, write it, sing it, dance it, make it, design it. Do it however YOU would. Design the time in front of you, the goals, the dreams...
PUT IT ALL TOGETHER. And then take it apart again. Build your own reality around it.
And most importantly.... for everything you put in, get something back. Working hours on end for MONEY ALONE won't work - it takes too long to get money for your effort. Instead, you've got to enjoy the effort you put in, because when you REALLY enjoy what you are doing, you get more back every time you put effort in; example: Almost any game you've ever played.
So what I'm saying is, make it into a game. I've found that some of the most valuable time I've spent working was just hours of deep thought about what I was really doing. Great tactic for when you're too lazy to work.
James
Get into it. Be in it. Make it yours. Live there. Wrap everything you've learned around your brain. Innovate. Do stuff your completely unsure of as soon as you feel unsure. Experiment.
THIS IS NOT "YOU GOING TO WORK" -- You can't see something that's not a job as a job.
THIS IS NOT!!!!!!!!!! ABOUT MONEY. This is about how much money, your greatness, the achievements you could make. This is about you jumping off a cliff. Vision ahead of how much you want to earn, and build an empire around how, why, with what, who, where, when.
Buy a notebook just for that goal alone, even if you never use it.
Write down the words that emotionally charge you. Use them. Build grand definitions around them to the point that the words mean something different to you that they don't mean to anyone else. BUILD SYMBOLS.
GIVE THINGS SIGNIFICANCE. Be there. Be in it. Paint it, draw it, write it, sing it, dance it, make it, design it. Do it however YOU would. Design the time in front of you, the goals, the dreams...
PUT IT ALL TOGETHER. And then take it apart again. Build your own reality around it.
And most importantly.... for everything you put in, get something back. Working hours on end for MONEY ALONE won't work - it takes too long to get money for your effort. Instead, you've got to enjoy the effort you put in, because when you REALLY enjoy what you are doing, you get more back every time you put effort in; example: Almost any game you've ever played.
So what I'm saying is, make it into a game. I've found that some of the most valuable time I've spent working was just hours of deep thought about what I was really doing. Great tactic for when you're too lazy to work.
James
Saturday, January 10, 2009
It's about the castle that the words represent: Why INTROVERSE PWNS FACE
This was written to alex. I challenge you to explore the significance of this deeply.
here's an idea for you
here's an idea for you
over the winter semester, do some serious work on your whole deal here without DOING anything. what i mean is, spend a month developing a SPECIFIC mindset for how you want to do things, even if you don't know what the variables are. try to keep it open enough to explore many options but specific enough to be an overall gameplan
like networking leverage mindset, lol
but just those words dont mean anything
it's how much you've constructed the castle that they represent
Thursday, January 1, 2009
The Best Way to Write Copy
The best way to write copy, hands down, is stealing other people's copy.
What?
After doing this for 8 months, I am confident that the best way to get started writing all your copy is to steal from your competition because they've tested out the lines to find the ones that work. But at the same time, there's a method to the maddness... so here we go.
THREE STEPS TO WRITING COPY:
Phase 1 - Make a swipe file. When I first started hearing about this, I thought it was kind of stupid. Make a big file full of stolen, random copywriting? That won't work.
I think I was kind of right because I had it wrong. This is a WHOLE CONCEPT in and of itself.
How would you put together the ultimate resource of stolen copy lines to write copy that fits YOUR market?
Well, you'd want to organize it. You wouldn't want to throw unrelated copy (not part of your market) unless it had one of the universal headlines. Make it so you can quickly get the the most helpful things; organize by TYPE of copy (where does this fit into the CARLTON model? [see it here])
Stealing all the best stuff so you can take the parts you like and put them where you want them is a whole art in and of itself.
Phase 2 - Write copy using 3 principles:
1 - Use Carlton guidelines to choose a non-weird-sounding, grabbing, copy.
2 - Choose from the swipe file.
3 - Step back from it and once an hour or two check back on it to look for what sounds weird, what doesn't fit, and where you should write your own stuff, edit stuff, etc. Do this about 5 times, or as much as necessary.
Phase 3 - Split-Test
Find out what works yourself to convert "stolen-but-probably-works" copy into "ive-tested-this-it-works" copy. Essentially, when you see what works, the lines become yours.
What?
After doing this for 8 months, I am confident that the best way to get started writing all your copy is to steal from your competition because they've tested out the lines to find the ones that work. But at the same time, there's a method to the maddness... so here we go.
THREE STEPS TO WRITING COPY:
Phase 1 - Make a swipe file. When I first started hearing about this, I thought it was kind of stupid. Make a big file full of stolen, random copywriting? That won't work.
I think I was kind of right because I had it wrong. This is a WHOLE CONCEPT in and of itself.
How would you put together the ultimate resource of stolen copy lines to write copy that fits YOUR market?
Well, you'd want to organize it. You wouldn't want to throw unrelated copy (not part of your market) unless it had one of the universal headlines. Make it so you can quickly get the the most helpful things; organize by TYPE of copy (where does this fit into the CARLTON model? [see it here])
Stealing all the best stuff so you can take the parts you like and put them where you want them is a whole art in and of itself.
Phase 2 - Write copy using 3 principles:
1 - Use Carlton guidelines to choose a non-weird-sounding, grabbing, copy.
2 - Choose from the swipe file.
3 - Step back from it and once an hour or two check back on it to look for what sounds weird, what doesn't fit, and where you should write your own stuff, edit stuff, etc. Do this about 5 times, or as much as necessary.
Phase 3 - Split-Test
Find out what works yourself to convert "stolen-but-probably-works" copy into "ive-tested-this-it-works" copy. Essentially, when you see what works, the lines become yours.
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