Being Lazy Works!

I've talked a lot about giving love lately and I just posted a resource that I think might make people only working 30 minutes - 3 hours a day on average freak out.

Look, I work 8-12 hours a day, and it's working really well. But really, my approach IS NOT THE BEST for the search engines.

The search engines really, really like to see stuff happen over a looong period of time. If you're a procrastinator, Google is one of the only places in the world that will actually give you a REWARD for being lazy.

I see you guys as being huge potential. I don't want you to stop and I don't want you to burn out, but I'm also not expecting you guys to yeild extraordinary results any time soon.

So look - if you're starting to call it off... if you EVER change your mind about what you're doing, don't DELETE anything, and DON'T STOP.

Here's what I mean by don't stop:

Do something once a week, even if it's merely a new blog post or sending one link to your website.

If you spend 5 MINUTES PER WEEK on your blog, in 5 years Google will see you as a considerable authority site. You will have page rank, meaning, any link on your site will have x10 or x100 power.

You will rank for all kinds of long keywords you'd never have thought of, and with the combination of all these you'll actually get decent traffic.

You can put ads on that site and have steady income... FOREVER.

I made a post a while back titled "Plant the seed now and your blog will grow". That message is just as clear now as it was then.

The more work you do now, the faster it will grow. But even if you don't touch it for months - if you've pointed ANY LINKS or ANY NETWORKING at it, your site will grow more powerful with time.

And I'm just going to keep throwing all kinds of resources at you.

So DON'T EVER stop. 5 minutes a week could mean an extra $100 a week a couple years from now - extra money you'll be happy to spend, that you get from spending less time on your blog per week than it takes to eat a meal.

As funny as it is, THIS blog actually ranks for long tail keywords, and I bet it actually does get some outside traffic. I haven't done a single thing to promote this blog. NOTHING, except the fact that it's a blogger blog and so Google has found it.

The more blog posts I have, the more keywords I have, the more long tail keywords this blog will rank for. Next time google crawls this blog, I can probably type in something like "lazy works time SEO" into google, and this very post would be likely to rank as #1.

Spend a little time thinking about that, and what you could do if you ever stopped trying.

A look at what I do day-by-day

This currently takes me about 8 hours a day, but I want to have down to about 6 in one week and hopefully, eventually, at 4 hours per day - so I can double my workforce ;).

This an incredible resource for developing ideas. (and if you're making your own processes.)

A few terms you might need to know:

• Authority Sites: A domain URL that google likes and you can post content on. These serve as sites linking to your site that will grow stronger over time and rank well in the search engines on their own, especially if you promote them. I track these using a system of my own that makes their status easy to see (Squidoo.com, hubpages.com, and a ton of others.)
• Extended Guide Post: Terminology refers to my system, but this is more commonly known as "Link Bait", this is very high quality content I have on my site that is so good, people will want to link to it from their website. Link bait works best in many industries when titled with "How to" in the beginning.
  
• Ghost Post: Terminology refers to my system, but this is similar to extended guide post... same thing, except these posts target a keyword and attempt to rank in google for "tier 2" keywords, or keywords that are easy to rank for but have lower traffic.
  
• Tier 1 keywords: Harder to rank for, build up your site to target these over the course of months.
• Guru: A dedicated expert in my field, I want to be the ultimate resource and come-to guy in the field of insomnia.
• Feedagg/age: this is basically RSS, but ranks really well on its own.
• "Power Monger": My own terminology, this refers to ranking for a keyword phrase that is incredibly easy to rank for and also has very high volumes of traffic. The idea is that the site will rank #1 easily, taking a lot of traffic in and thusly becoming considered as an authority by Google. As google gives it authority, the links pointing to your site will become much, much stronger. These are easiest to find in Market Samurai and the keyword should be in a related industry, because links are only powerful if they're coming from a place that relates to you.
  

The Daily Grind

(8 Authority Sites per day in total)

OPTIONAL #1
Spend the first hour or two (more or less) making an Extended Guide Post.

-Target the obvious keywords, or just target tier 1 keywords. I should write the post using as many different variations of my keywords as I can.
-Only wire + Bookmark it.
-(Optional) Make it a feed and RSS submitter it + feedagg/age

OPTIONAL #2
Spend an hour or two (more or less) dedicated to higher conversions and lower bounce rates.

-Lowering Bounce (improving viewer experience) - Sidebar, linkbait, more interaction with the text, ...continue this list here.
-Converting - This is a whole list in and of itself, but on the site there's probably things other than copy that you can split-test, and you should probably be split testing these.

Be A Guru:

• Follow people on twitter
• -----(if necessary, make video for an upcoming ghost post. (DO NOT USE YOUTUBE UPLOAD FOR AUTHORITY SITES) WHILE UPLOADING, market samurai some links.
  Make 1 ghost post using stomper bullets, post to blog
  
• Onlywire it
  
• Rewrite 1 time in google notebook
  
• Make 1 new authority site, using the SECOND EDITION as rewritten in google notebook. (make sure it's hub'd)
  
• Onlywire it, RSS Submitter it, & Feedagg/age it.
• Link to same-key GP & How-to.
  
• Participate in any forum. Post once or twice, max, on 1 forum only. It's really important that you do 2 things:
1. Make sure the signature link is DO FOLLOW (60% forums = link to blog posts i want ranked, 40% forums = link to authority sites i want ranked)
   
2. Only post value. If I'm on tech forums, I better do the research and talk tech. Ask a Q or something. In sleep forums, DO NOT MENTION YOURSELF > That's your signature's job.
   A Final Note - Adding value will greatly increase my potential AND my LONG-TERM-ROI. Do not underestimate really helping people.
• Rewrite GP again in google notebook, make 1 new authority site (Use Third Edition).
  
• Onlywire it, RSS Submitter it, & Feedagg/age it.
• Link to different GP (determine which one using Blog Posts map) & How-to
  
• Make 2 new authority sites using TIER 1 KEYWORD MATERIAL. Each keyword can be duplicated on up to 20 sites.. get creative for these when you run passed the main 12.
  
• Onlywire, RSS Submitter it, & Feedagg/age it.
• Link to 2 different GPs (one can be the GP from today)
• Join Insomnia Groups & Social Platforms (are you keeping a list of the groups you in yet?)
  
• Invest time here, this is a good time to help others by doing research for them, learn, and expand.
• Sign up for at least 1 new msn, yahoo, or google group.
• Add value to every group I'm in.
• Pitchlessly build backlinks everytime I add value. (50% links go to posts, 50% to authority sites)
• (optional) Find other groups, social media platforms, etc, using geneic keywords in google (like insomnia social, insomnia youtube, that kind of thing)
  The goal here is to be really creative in ways of finding people.
  
• Use Yahoo Answers
  
• Make 2 new authority sites using TIER 2 KEYWORD MATERIAL. Basically, each keyword can be duplicated on up to 12 sites, and as you can see v^, the new keyword only got 4 sites made today.
  
• Onlywire, RSS Submitter it, & Feedagg/age it.
• Link to 2 different GPs (one can be the GP from today)
• @Twitter by using sleep insomnia, going through the people you added TODAY, and sending @messages to the most qualified & those I can help.
• Make a new authority site using RANDOMIZED version of today's materal
  
• Onlywire it, RSS Submitter it, & Feedagg/age it.
• Link to How-to & different GP
• Make final new authority site using RANDOMIZED version of today's materal
• Link to same-key GP (from 2nd bullet) & different GP.
• Establish a "Power Monger"
• Find a keyword in another Health Category with High SEOT, with VERY LOW SEOC.
• Wordpress Direct or, better, a non-leaky friend of Google (like Tumblr... not squidoo. Squidoo leaks PR all over their site. Tumblr just says "powered by")
• Drive links to this site.

Twitter | Using Analytics: What Bounce Rate to Have

It's important to your rankings to keep your bounce rate fairly low.

Avinash Kaushik, Google's Analytics Evangelist states, "it is really hard to get a bounce rate under 20%, anything over 35% is cause for concern, 50% (above) is worrying."

If your following people on twitter to get visits to your website, be careful to put alittle more quality time into choosing QUALIFIED visitors / prospects. So, if you search.twitter.com "McCain" and follow people while your twitter link goes to a post talking about "the debate between obama and mccain", you'll have a higher bounce rate than if you followed people with a search.twitter.com: "presidential debate" (using quotes).

You should also only follow people that just recently tweeted about the keyword. I'd say most people tend to start forgetting about the event from yesterday and stop caring a week later.

Here's some more tips:
-spend some time really getting whats on the other side of that link ..and..
-spend 2 seconds per person before opening another tab (i go down the list, right clicking on people's names and pressing "t" to open a new tab. once i get about 50-100, i use a combo of hovering my mouse over "follow" and using ctrl+w [close tab] to get about 100 people added in 5-10 minutes)

How to check the order people type in the keywords you're researching.

The first keyword I ranked for, Candle Brass, had an seo traffic of about 300 with only around 4300 competing pages.

So I made a blog named candle brass and ranked #1 for that phrase within about 3 hours.

But no one ever types in candle brass. They type in brass candle. So I never saw any traffic.

Here's a fast, accurate way to figure it out without using quotes:



(the keywords are hidden because i posted this on the thirty day challenge forums.)

I just.. try not to think about it.

The Power Source

These are some of the most effective strategies I use now. Of course, I'm in 12-hours-a-day-deep, so I can't talk about all the things I do or go into much detail here... but these resources are MORE THAN ENOUGH TO GET YOU STARTED down a very powerful path of social networking.

This is NOT about social networking.

This is about PROMOTING your blog. Social Networking is HUGE and I would really like to write a guide on it soon... but in general, it's not the fastest method in the world and isn't very scalable - the best you can do to speed things up is to hire someone else to do it for you.

These models (minus twitter) are far more scalable, and will become WAY MORE POWERFUL as you socially network yourself. These are the things you want running in the background!

This Guide Covers:

My Twitter Strategy (see the beginning for a lightning fast, extremely effective course on copy writing and turning visitors into readers)

Search Engine Optimization All-In-One

Blog Profits

Effectiveness through Love

--

My Twitter Strategy:

It's simple.

This includes 3 twitter accounts.

First of all, on all three you're going to want the same basic BIO and greeting message. With the bio, just make sure the first thing in there is a link to your site. It's a "follow" link, and will pass more authority the more popular you are on twitter.

Your welcoming message is what people see when they follow you on twitter. Make it an ENTICEMENT (aka, AD - something slippery that will make them click). Obviously, you need your link in this. These get EXTREMELY HIGH click through ratios.

Here's how you make people click on an enticement:



I wish I could get you to understand how HUGE this is.

Since I started back in January, copy writing and converting visitors into readers has been pretty much the biggest issue. It's in the top two.

I have over 100 pages of notes on this topic. And that image right there sums of 75% of all of them. It was put together by stompernet and should be used when you write anything for anyone, ever. Just brilliant.

So spend some time thinking about what those mean. Here's alittle help:

Articulating their goal: Get inside their head. Feel the emotions. When a word pops out at you "oh, it feels like [pain]" - use that word and explore what that feels like to find more words, then feel those words, going deeper and deeper.

If you can say someones problem better than they can, THEY AUTOMATICALLY UNCONCIOUSLY CREDIT YOU WITH KNOWING THE SOLUTION. Humanity at it's craziest.

Demonstrate the Ownership experience. This one is hard to grasp, so here's an example: If you were selling baby's gifts, you could end your ad with "...and put a smile on your child's face". THAT demonstrates the ownership experience of buying their toy. Politics isn't necessarily harder - just more abstract.

Okay, so back to twitter. Here's my 3-accounts-attack-plan:

Account 1: My main account. Only talks about important, relevant things, sometimes with stuff in my life and what I'm doing. THIS IS FOR MY FOLLOWERS AND WILL SHOW UP ON MY BLOG.

Account 2: My "message you" account. I use this account with http://search.twitter.com/ ... search for "sleep insomnia", and then when I see people with a serious problem, I send them an "@username hey i can help you". This is WAY easier to do with something like politics.

Account 3: My "follow you" account. I just spend a little bit of my time every day following as many people as possible as fast as possible. With all these accounts, I try to seem like a real person with a series of messages trailing off into the past, but the message people see when they check out who just followed them BETTER SAY some kind of enticement. The goal is click through ratio.

---

Everything you need to know about ranking in the search engines:

www.seofaststart.com

If you're not ready for SEO Fast Start... Here's some quick notes...

There's trying to rank for a specific KEYWORD COMBINATION, which is easy if your the only page using those words (never the case), and then there's building your website's authority - which is how much google trusts you for keywords.

The bridge: The more you use a keyword on your site, the more google trusts you (sees you as an Authority) for those keywords.

Now see if you can understand these pictures:

How you attempt to rank for a keyword:

(missing factors = how many pages you do this on (keyword authority.. next photo) for the keyword and if the keyword is in your site's URL, TITLE, and DESCRIPTION. Obviously, these have the biggest effect and are hardest to achieve... save from making multiple blogs)



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Blog Profits

How to make profits out of your blog:

Well, it's easy. Advertise on your blog.

Here's WHERE to advertise:



And Here's WHAT to advertise:



To learn how to socially network yourself to get TRAFFIC to your blog that will click on these things, read the blog profits guide (it's AWESOME):

1. Go to www.entrepreneurs-journey.com/
2. On the right, fill in your email and he'll mail you the download link.

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Effectiveness Through Love

What Do I Have To Do DAY-BY-DAY To Be SUCCESSFUL??

This is an attempt to answer that question.

I used to go about all this from an elite point of view. The problem is I'd burn out from whipping myself so much. Now I take on the concept of consuming myself with what I'm doing - and I believe there's a FUNDAMENTAL behind this idea that we can all use... LOVE.

I want to suggest that the TIME you put into this is ONLY A BY-PRODUCT AND NOTHING MORE.

HOW MUCH TIME YOU PUT IN IS NOT THE RELEVANT FACTOR IN YOUR SUCCESS.

So, DONT plan for 30 minutes a day, 1 hour a day, or even 8 hours a day.

It's almost irrelevant all together.

What matters is how much LOVE you show your project, how often you show it love, how much you love it when you do, and just how much you love it in general.

I'd like to use my friend Alex for this example. He loves politics. Both me and my friend Dave even see him as being a politician at heart.

So it's only natural that he's going to want to put his ideas up when he has them and show his blog some love. Then, it's natural for him to share this with people by going on social media news sites and sharing, which generates links and traffic back to his blog.

The more love he shows it, the faster it will succeed. And sometimes, when your in love, you've got to do stuff for your sweetheart you just don't want to do. So keep that in mind, too, because that love is very important here.

Get it?

Give love, not time. In fact, since we're all wired to work in units of time, make it a HABIT to slap yourself whenever you get caught thinking this way for this project.

Seriously. Make it a habit to stop the thought process in it's tracks and say to yourself, "No, I need to give love. Not think about time."

Obviously, we tend to love things more if we spend more time with them...

You show love when you:
-Put your effectiveness to work, even timing yourself to be faster and better.
-Compete for your project.
-Do more things for your project.
-Dedicate full attention when you're with your project, not giving in to distractions.
-Spend A LOT of time with what you love.

This list is endless. The only problem is what your imagination can bring forth... and the lack of this in people greatly scares me.

Good luck out there! This is the cornerstone of what I'm calling "The Power Source" when it comes to the social networking challenge.

Photos that are EASILY Worth 1000 Words

Where people look; thus, where to place ADs and IMPORTANT information:



ESSENTIALS for Ranking In The Search Engines:



Search Engine Optimization THEORY:



A Secret Powertool you'll have to ask me about if you really want to rank for some keywords... (note to self: GET ON THIS ALREADY [check google-notebook plan]):



& Especially for ALEX - Advertisements you can throw on your site (and networks to advertise with):



And another note for ANYONE USING WORD PRESS DIRECT:

* http://www.naturalcuresforinsomnia.org/ GAHHHHH DONT EVER USE THE WORD PRESS DIRECT EDITOR.. I just lost 2 hours of work (via Twitter) - Sep 29, 2008